Monday, October 21, 2013

Axioms of web page design


How the Birchbox website fits the axioms of web design:

Business/Communication Objectives – When you first get to the landing site everything you need is right there. If you have never visited the site before or even happened upon it the objectives are clearly stated.
Strong Grid – The grid on the webpage is very simple and strong. The lines separating the different aspects of the page are even and uniform.
The Lower Right – On this webpage the call to action is right underneath the objectives. Therefore when you are done reading exactly what they want you to get out of the product, you can immediately do exactly as they want you too.
Continuity – The continuity of the entire webpage is not having the same picture on every landing site, but in how all the products are laid out and on display, continuing with the idea of the website of getting to choose the products in your box.
Intuitiveness – The landing site is very easy to navigate. The top headline directs you to each different page within the site very easily. There is no confusion on where to get exactly what you want.
Affordance – This website is fun because you get to try many different products without the commitment of buying an entire bottle, all from the convenience of your own home.
Greatest Contrast – The biggest contrast is that wherever there is writing the background and the font color are contrasting. Making it easy to read and know exactly where to go and what you want to get.
Good Looking means Easy – Because the website looks nice and is pretty means that it is easy to use and navigate.
Converts to Aspect Ratios – When you get on the website on a device other than a computer the site is just as easy to use, it converts very easily.


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