How the Birchbox website fits the axioms of web design:
Business/Communication
Objectives – When you first get to the landing
site everything you need is right there. If you have never visited the site
before or even happened upon it the objectives are clearly stated.
Strong
Grid – The grid on the webpage is very simple
and strong. The lines separating the different aspects of the page are even and
uniform.
The Lower Right – On this webpage the call to action is right underneath
the objectives. Therefore when you are done reading exactly what they want you
to get out of the product, you can immediately do exactly as they want you too.
Continuity – The continuity of the entire webpage is not having the
same picture on every landing site, but in how all the products are laid out
and on display, continuing with the idea of the website of getting to choose
the products in your box.
Intuitiveness – The landing site is very easy to navigate. The top
headline directs you to each different page within the site very easily. There is
no confusion on where to get exactly what you want.
Affordance – This website is fun because you get to try many different
products without the commitment of buying an entire bottle, all from the convenience
of your own home.
Greatest Contrast – The biggest contrast is that wherever there is writing
the background and the font color are contrasting. Making it easy to read and
know exactly where to go and what you want to get.
Good Looking means
Easy – Because the website looks nice
and is pretty means that it is easy to use and navigate.
Converts to Aspect Ratios – When you
get on the website on a device other than a computer the site is just as easy
to use, it converts very easily.
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