Saturday, September 7, 2013

Design Evaluation

In this design evaluation I will attempt to explain how one particular company had good design; however, a recent campaign shows a great digression in design.

Physician's Formula is an organic make up company specializing in a cheaper alternative to Bare Minerals. Their original product design was simple in depicting the product:

This product design showcases the natural aspect of the makeup. 
Design: simple, clean, straightforward.

In a later campaign they have seemed to abandoned the idea of natural and gone with a flashier design that while catches the eye is not indicative of the product it's self. 

With this product design the message is that it is more important to be sexy than have healthy skin. 
Design: flashy, to much competition for attention, 
confusing in what product actually is.


Wednesday, September 4, 2013

Contrast, Harmony and Balance

You showed this picture as an example in class and I loved it. I don't often find pictures of scenery beautiful especially one taken of a bridge; however, this picture seems to capture the beauty of a man-made structure in the natural beauty surrounding it.

The most striking part of this photo is the bright orange of the bridge against the dark sea and sky. The bridge seems endless as the light on the road reflects the orange of the bridge on the ocean below. The orange is made more pronounced by how dark it is surrounding the bridge. This comes together to form a nice contrast in color. Very dark and yet a bright spot of orange.

This contrast is also what creates the harmony. The clouds above the bridge seem much more ominous with the bright light under bridge casting shadows. The dark ocean beneath along with the dark mountains mixed with the clouds paint a picture of strong storm that has either run it's course or will be coming in. The light is there to offset the darkness. On a philosophical level it's a physical representation of the saying "silver linings".

The balance comes from having the bright orange bridge on one side and the faint lights of the city in the background. It is very asymmetrical but because the lights catch your eyes you are not just focused on the bridge and the mountains.