Saturday, September 7, 2013

Design Evaluation

In this design evaluation I will attempt to explain how one particular company had good design; however, a recent campaign shows a great digression in design.

Physician's Formula is an organic make up company specializing in a cheaper alternative to Bare Minerals. Their original product design was simple in depicting the product:

This product design showcases the natural aspect of the makeup. 
Design: simple, clean, straightforward.

In a later campaign they have seemed to abandoned the idea of natural and gone with a flashier design that while catches the eye is not indicative of the product it's self. 

With this product design the message is that it is more important to be sexy than have healthy skin. 
Design: flashy, to much competition for attention, 
confusing in what product actually is.


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