Individual artifact

For my individual artifact I was in charge of creating and designing the menu for Warmhouse Coffee. The colors that we chose were black, paper bag brown, and burnt orange. For the menu I chose to have the background to be a lighter colored paper brown bag, with the logo being in black as a watermark, and the items on the menu in burnt orange. In creating the menu I went for a simple three column design, its simple and easy to read. For the items on the menu I went with simple and easy. Our target market is made up of a young girl in grad school coming to write papers, or read a book. A reporter for the local newspaper who comes in and writes his stories, or read a book with a good cup of coffee. The third is a woman with grown children out for a day of shopping, and having a lunch/chat date with her friends. The menu allows our target market to consume our main item, which is coffee, but also gives them the chance to sit and stay awhile. One of our communication objects is to be a home away from home, therefore, we want people to come in and enjoy not only a great cup of coffee but also to stay awhile and enjoy the mood and atmosphere that we have created.

The website nor my blog will let me insert the menu the way that I want it but here it is on a very simple level. without the watermark logo of course.

Coffee
REGULAR	3.25
Black, w/cream, w/sugar, w/cream & sugar
MACCHIATO	4.25
Caramel, hazelnut, raspberry, mint caramel
LATTE	4.50
Cinnamon, vanilla, Dolce de leche,
CAPPUCCINO	4.75
Vanilla, chocolate raspberry, brown sugar
Hot Chocolate
REGULAR	3.50
With a dollop of whip cream
SPECIALTY	4.50
Vanilla, raspberry, mint, candy cane, white chocolate, caramel. Hazelnut, mint chocolate, peanut butter, dark chocolate with a dollop of whip cream

Cookies, Muffins
COOKIES	1.50
Sugar, chocolate chip, oatmeal raisin, chocolate w/ white chocolate chips, powdered sugar, cream cheese, snicker-doodle, heath bar,
MUFFINS	2.00
Blueberry, poppy seed, apple cinnamon, chocolate, bran, red velvet
Beverages
FOUNTAIN DRINKS
Coke products                                           1.50
ITALIAN CREAM SODA
Vanilla, chocolate, white chocolate, raspberry, strawberry	2.75

                                                                                               

Salads
CHEF SALAD	6.50
Spring mix, cheddar, provolone, ham, turkey, boiled egg, red onion
CHICKEN RASPBERRY PECAN	7.75
Spinach, grilled chicken, fresh berries, candied pecans, feta cheese, raspberry vinaigrette
CHICKEN BOWTIE SALAD	7.75
Bowtie noodles, celery, grapes, chicken
Sandwiches
APPLE CHICKEN	5.50
Chicken, apples, pecans celery
HOMEMADE	4.50
Turkey, pastrami, black forest ham, roast beef w/ lettuce, tomato, w/ cream cheese spread and bakery bread
Tuna salad	5.50